Program Objective 1: Building competency in fundamental marketing content
Measurement Tools:
- ETS 鈥� MFT (Business) 鈥� Marketing portion
Program Objective 2: Developing competency in the marketing planning process
Learning Outcomes:
- Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix
Measurement Tools:
- Final project
Course Coverage:
- Marketing Management: MKTG 448
Program Objective 3: Critical thinking
Learning Outcomes:
- Use relevant information/evidence
- Consider relevant viewpoints
- Identify relevant assumptions
- Consider implications of alternative courses of action
- Develop clear logical conclusions from prior analysis
Measurement Tools:
- Class assignment
Course Where Assessed:
- Marketing Management: MKTG 448
Program Objective 4: Ethical decision making
Learning Outcomes:
- Identify ethical issue(s)/problem(s)
- Incorporate evaluation of relevant stakeholders
- Evaluate implications of alternative courses of action
- Develop logical conclusions from prior analysis
Measurement Tools:
- Class assignment
Course Where Assessed
- Marketing Management: MKTG 448