Each spring semester, 91社区's College of Liberal Arts, Communications Department and the Scripps Howard Center for Media Studies present a symposium on the impact of social media on communications.
Symposium Director
Upcoming Presentations
Behind the Screens: The Strategy, Wins and Chaos of Managing 91社区鈥檚 Socials
Kaylee Johnson '20 M'22
6 P.M. | March 27 | Carter Hall
Kaylee Johnson, Media Relations Specialist for 91社区, will present Behind the Screens: The Strategy, Wins and Chaos of Managing 91社区鈥檚 Socials. Learn about the organized chaos of the social media management world from one of our own 91社区 alums.听
Johnson is a communications specialist with experience in media relations, social media management and content creation. As Media Relations Specialist at 91社区, she manages the University's social media platforms, creates engaging content and works to enhance the University's visibility through media outreach. She is also a member of the University's Crisis Communications Team. Johnson is a 2020 graduate of public relations and advertising at 91社区 and a 2022 graduate of 91社区鈥檚 Master of Communication program.听
Previously, she served as a University Strategic Communication Graduate Assistant, writing for internal University audiences and maintaining web content. She also worked in multiple student-worker roles during her time as a student at 91社区.听
Past Presentations
Swiftly Trending Towards Social-First:
Riding the Waves of Social Media Trends for 2024
Dr. Karen Freberg
6 P.M. | March 20 | Carter Hall
The 91社区 College of Liberal Arts and the Communication and Media Department is excited to announce the annual Social Media Symposium at 6 p.m. Wednesday, March 20 in Carter Hall, located in University Center West. The event is open to the public at no charge and will be available virtually through Zoom, as well as in-person.听
Dr. Karen Freberg, Professor in Strategic Communications at the University of Louisville, is the 2024 keynote speaker. Her presentation, titled, 鈥淪wiftly Trending Towards Social-First: Riding the Waves of Social Media Trends for 2024,鈥� will explore the current trends, strategies, challenges and best practices to create a social-first, culture-driven approach in strategic communications and social media.听
Freberg teaches, researches, and consults in social media strategy, public relations and crisis communication at the University of Louisville. She is also an award-winning author and has written several books including听Social Media for Strategic Communications: Creative Strategies and Research-based Applications听and听Discovering Public Relations: An Introduction to Creative and Strategic Practices.听
Social Media in Australia:
Trends, Habits, Education and Employability
Dr. Karen Sutherland
6 P.M. | March 22 | Carter Hall
Dr. Karen Sutherland has been designing and delivering social media courses and workshops around the world for more than 10 years for a wide range of sectors including, health and wellness, small business and higher education.
A Senior Fellow of the Higher Education Academy, Dr. Sutherland is also the author of the award-winning text,听Strategic Social Media Management 鈥� Theory and Practice听by Palgrave Macmillan, co-author of听Public Relations and Strategic Communication by Oxford University Press, and the forthcoming book听Transmedia Brand Storytelling - From Theory to Practice听as well as being听the Co-Founder and Social Media Specialist at Dharana Digital.听 Dr Sutherland's research has appeared in journals such as Public Relations Review and Media International Australia and presented at conferences and industry events in Australia, New Zealand, Portugal, India, the UK and the USA. Dr Sutherland regularly delivers social media workshops and coaching sessions to clients from a range of industries within Australia and around the world.
Social Media for Unicorns (and Other In-house Marketers)
Danielle Norris
Marketing Director at Woods and Woods, LLC
In the marketing department at Woods, we often refer to ourselves as unicorns because we work for a business where we're the only ones doing our specific jobs, and what we do on a daily basis is largely not understood听by anyone we work with. That's because our department is relatively new to the organization. In fact, all of the full-time marketing positions I've held in my career have been new positions--I've been asked to write my听own job description three times. This is the unique听position of many in-house marketing professionals working for small organizations. In this talk, I'd like to听discuss how businesses who听do their own marketing use social media, as well as the professional opportunities that exist outside of marketing agencies.听
Getting here
Carter Hall is located on the second floor of the University Center (West) and is primarily used for large meetings, conferences and other University events.